Expansion Targets Recent collaborations with financial, utilities, and construction partners (Bank of Brodhead, MG&E, Hodge Construction) across Wisconsin and Illinois indicate a growing footprint in SME and mid-market corporate spaces. This presents cross-sell opportunities for full-service interior design, furniture solutions, and project management in new and expanding offices.

Mid-Market Focus Revenue in the range of $25M-$50M and a workforce of 51-200 positions LERDAHL as a mid-market player with depth to handle end-to-end projects. Target similarly sized companies undergoing office refreshes, relocations, or new builds in healthcare, education, and manufacturing sectors.

Local Female-Owned As a locally woman-owned business operating in Madison, Milwaukee, Wausau/Stevens Point, and Eastern Iowa, LERDAHL can leverage supplier diversity and community-focused procurement programs to win government, corporate, and nonprofit contracts emphasizing diverse suppliers.

Multi-Sector Expertise Experience serving corporate, healthcare, education, and manufacturing clients creates a broad value proposition for design-build and furniture solutions in organizations undergoing multi-department workplace transformations, enabling cross-industry referrals and bundled solution offerings.

Digital Engagement A tech stack including WordPress, HubSpot, Google Analytics, and Microsoft 365 supports robust online marketing, CRM, and analytics. Leverage content marketing and targeted campaigns around case studies and programming sessions to nurture prospects in the growth pipeline and accelerate deal cycles.