Agency Growth LERMA/ is expanding its leadership team in Texas with a new chief strategy officer and a head of production, signaling increased capacity for integrated services and a potential upsell to multi-market clients seeking cohesive strategy, creative, production, and analytics across regions.

New Business Recent agency of record win for Real California Milk across creative, strategy, social, media, data and analytics, plus multicultural marketing and website work, indicating ongoing capability to win large, cross-functional RFPs from food and consumer brands and potential for similar accounts in CPG and dairy sectors.

AI Enablement Intro of AI offerings such as Invite LERMA/ with live World Cup commentary and a sports sponsorship analytics tool demonstrates a push into data-driven experiential marketing and analytics products, offering upsell opportunities to brands seeking measurable sponsorship ROI and engaging event activations.

Tech Stack Adopting platforms like Looker, Salesforce, OpenAI, Google Cloud and Tealium positions LERMA/ to deliver advanced analytics, data-driven segmentation, CRM integration and scalable digital experiences, presenting cross-sell potential to advertisers prioritizing data governance, personalization and performance marketing.

Market Positioning Mid-sized independent agency with multicultural roots and a revenue tier in the $100M–$250M range, creating an attractive value proposition for brands seeking agile, diverse-led teams and a competitive alternative to larger networks, with room to expand in Texas and neighboring markets.