Growth through acquisition Let It Fly Media was acquired by Charterhouse Capital Partners in early 2024, signaling a larger growth trajectory and potential upsell opportunities to expanded content production and integrated marketing services as the parent group scales.

Mid-market footprint With 11-50 employees and revenue in the range of 1M to 10M, Let It Fly Media sits in a mid-market niche that often seeks scalable creative and production support, offering opportunities for retainer-based partnerships and cross-sell of digital marketing services.

Nationwide reach Although Kansas City based, the company serves clients nationwide, indicating potential for multi-region campaigns, distributed production capabilities, and collaboration with agencies needing consistent content production across markets.

Tech-enabled agility Current tech stack includes AWS, Squarespace, Google Workspace, Vimeo and analytics tools, suggesting openness to expand with cloud-based collaboration, video production platforms, and optimization of SEO, CMS, and hosting services to attract larger clients.

Competitive positioning Operating in a competitive landscape with agencies of similar size, there is an opportunity to differentiate through specialized content production capabilities, case studies, and bundled service offerings to win mid-sized client projects and retain long-term partnerships.