Sales Expansion Leverage Lev's integration with Cognizant’s CX/CRM and Salesforce ecosystem to cross-sell digital marketing and data-driven customer experience services to Cognizant’s client base, focusing on modernizing marketing operations and leveraging Optimizely, Azure Databricks and SAP SuccessFactors partnerships.

Industry Alignment Position Lev as a specialized digital marketing consultancy within IT services, targeting clients seeking Salesforce-driven personalization, data insights, and marketing optimization to complement Cognizant’s broader IT services and ERP/HR tech offerings.

Tech Stack Upsell Highlight capabilities around Optimizely, Azure Databricks, DocuSign and enterprise systems (Epic, SAP SuccessFactors, PostgreSQL) to address clients’ needs for experimentation, data integration, digital workflows and healthcare/ERP-specific deployments.

Risk & Compliance Opportunities Given the recent news on visa and compliance investigations involving Cognizant, position Lev as a trusted partner to help clients with governance of digital transformation programs, project risk management and transparent vendor collaboration amidst regulatory scrutiny.

Growth Signals Capitalize on Cognizant’s US workforce expansion and Frontier roles growth as a signal of scale and capability; target enterprise clients looking for scalable, certified digital marketing and CRM modernization teams that can ramp quickly for large Salesforce initiatives.