Digital Marketing Expertise Lever's extensive experience spanning over two decades in digital and offline marketing positions it as a highly capable partner for brands seeking integrated marketing solutions, offering opportunities to expand agencies' digital service offerings.

Technology Integration The company's use of advanced tools like Tableau, Moz, and Acquisio indicates a solide foundation in data-driven marketing, suggesting potential for collaboration on innovative analytics and SEO optimization projects.

Market Trends Engagement Recent news about major companies like Unilever leveraging AI for product innovation highlights a growing industry focus on technological advancement, presenting sales prospects for AI and analytics solutions tailored to the marketing sector.

Growth and Expansion Despite a modest revenue range, Lever’s focus on cutting-edge marketing techniques and its strategic location near Chicago offer opportunities to attract mid-market clients looking for agile, expert marketing services.

Industry Alignments Lever’s positioning within the competitive advertising services industry aligns with current trends toward data-centric and AI-driven marketing, enabling cross-selling of advanced marketing tech solutions to similar-sized agencies seeking digital transformation.