Mid-market opportunity Leverage is a boutique full service marketing agency outside Chicago with 11-50 employees and $25M-$50M in revenue. Target mid-market brands seeking integrated digital and offline marketing as potential clients for expanding core services such as PPC management, data-driven insights, and cross-channel campaigns.

Tech-enabled offerings Their tech stack includes Microsoft Advertising, Google, BrightEdge, Acquisio, Power BI and analytics tools. Position upsell around advanced programmatic buying, performance analytics dashboards, and SEO/SEM optimization to deliver measurable ROI for clients with growth ambitions.

Growth trajectory Operating for over two decades with a growth mindset, Lever can attract brands seeking seasoned partners for scalable campaigns. Propose tiered packages that start with performance audits and end with comprehensive multi-channel strategies to capture larger multi-year contracts.

Industry momentum Current market news around large consumer goods consolidations and price dynamics indicates demand for smarter marketing and price-driven growth. Target CPG and consumer brands that need marketing efficiency to navigate pricing, promotions, and channel shifts.

Competitive positioning As a smaller agency competing with global networks, Lever can emphasize personalized service, rapid iteration, and data-driven storytelling. Highlight case studies and ROI-focused proposals to win mid-market brands prioritizing agility over scale.