Regional footprint Lewis Automotive Group operates six dealerships across Kansas and Nebraska, including Hays, Dodge City, Garden City, and Kearney. This regional spread offers opportunities to upsell fleet services, cross-sell brands, and coordinate centralized marketing to optimize regional demand.

Multi-brand inventory With a mix of Toyota, Ford Lincoln, Chevrolet Cadillac Nissan, and Chrysler Dodge Jeep, the group serves a broad customer base. Leverage this to tailor targeted offers, maintenance bundles, and trade-in programs that cross-promote various brands and vehicle types.

Mid-market scale Employee count and revenue place Lewis in the mid-market, enabling scalable B2B automotive services such as fleet sales, dealer-management optimization, and regional service partnerships without the resource constraints of large national groups.

Digital maturity Tech stack includes CDK Global, Redux, JSON-LD, and New Relic, indicating digital storefronts and analytics capability. This supports targeted digital marketing, data-driven sales outreach, and measurable service retention campaigns to lift conversions.

Service experience focus The emphasis on a world-class service experience and customer testimonials suggests opportunities to package service plans, maintenance subscriptions, and loyalty incentives to boost repeat business and amortize aftersales revenue.