Public policy focus Target higher education and research organizations with expanded government relations offerings and tailored public policy advocacy services to deepen client engagement beyond current portfolio.

Mid market growth Position Lewis-Burke as a preferred partner for mid-sized institutions and research bodies seeking strategic federal engagement, leveraging their 51-200 employee base to scale advisory programs.

Tech-enabled outreach Leverage the existing tech stack (Drupal, WordPress, Mailchimp, Microsoft 365) to upsell integrated digital campaign management, stakeholder outreach, and policy communications services.

Financial scale With revenue in the mid range, pursue multi-year retainer engagements and bundled services to boost annuity revenue while providing more predictable budgets for clients.

Competitive differentiation Highlight specialized federal relations focus and long-standing track record with public policy agendas to differentiate from larger, generalist firms and win engagements with institutions prioritizing policy influence.