Expanding Customer Base Liberty Firearms Training primarily serves women and novice shooters in Northern California, presenting an opportunity to develop tailored marketing campaigns that emphasize beginner-friendly firearm safety and self-defense training programs.

Digital Engagement Potential With a tech stack that includes cloud services and modern website tools, there is potential to enhance online booking, virtual training offerings, and digital marketing initiatives to attract new clients and increase revenue streams.

Market Growth Opportunities Given the company's geographic focus in California and proximity to prominent outdoor and recreational markets, partnerships with local outdoor retailers and security providers could expand their reach and customer engagement.

Technology Optimization Utilizing their existing technology infrastructure more effectively, such as automating lead capture or customer follow-ups, can improve operational efficiency and boost repeat business, especially for private lessons and personalized training.

Cross-Selling Programs Liberty's comprehensive safety and self-defense courses open avenues for cross-selling related products like firearms accessories, safety gear, or licensing services, creating additional revenue streams aligned with their training offerings.