Funding Success Lidya has demonstrated successful funding rounds, totaling over $16.5 million, indicating investor confidence and financial stability. This financial backing can be leveraged to further enhance products and expand market reach.

Global Expansion With offices in Ghana, Eastern Europe, Poland, and the Czech Republic, Lidya has a growing international presence. This expansion presents opportunities for cross-border partnerships and localized marketing strategies in these regions.

Digital Lending Expertise As experts in digital lending, Lidya has analyzed a significant amount of credit application data and issued a substantial number of loans. This expertise can be marketed to financial institutions looking to enhance their own digital lending capabilities.

Market Niche Lidya's focus on providing fair and fast funding to Africans distinguishes it within the financial services industry. Targeting African markets with tailored solutions can help capitalize on this unique positioning and tap into underserved segments.

Technological Advantage Utilizing a tech stack that includes MySQL, Angular, and Amazon Web Services, Lidya showcases a commitment to advanced technology. Highlighting the technological infrastructure can attract tech-savvy clients seeking innovative financial solutions.