Digital Lending Expertise Lidya demonstrates expertise in digital lending by analyzing $50 billion worth of credit application data, issuing 32,500 loans, and facilitating close to $150 million in loan disbursements. Leveraging this strong track record can help position the company as a valuable service provider in the financial services industry.

Tech Stack Advantage With a tech stack including MySQL, Angular, and Amazon Web Services, Lidya showcases a robust technological foundation. Leveraging this advanced technology can be a compelling point to engage tech-savvy clients seeking innovative solutions in digital lending.

Market Expansion Opportunity Focusing on the goal of providing fair and fast funding to every African, Lidya indicates a commitment to expanding its market reach. Sales professionals can explore partnership opportunities in African markets to align with Lidya's vision and drive mutual growth.

Reputable Industry Presence By utilizing Trustpilot and Yoast SEO in its tech stack, Lidya emphasizes the importance of credibility and online reputation management. Leveraging these tools in sales efforts can help enhance the company's credibility and build trust with potential clients.

Competitive Positioning Compared to similar companies like Branch International, Tala, Carbon, and Kuda, Lidya stands out with its expertise and focus on the African market. Highlighting these unique selling points can help differentiate Lidya and attract customers looking for specialized digital lending solutions.