Life is Good Email Format

Retail Apparel and FashionMassachusetts, United States501-1000 Employees

Life is Good is a Boston-based retailer and lifestyle brand in the apparel and fashion sector, focused on casual clothing with a positive outlook. The company traces its origins to 1994 when founders Bert and John Jacobs began selling T-shirts on the East Coast, aiming to counter negative news and drawing inspiration from their mother's imaginative storytelling. A philanthropic element is embedded in its model, with more than 10% of Life is Good's annual net profits donated to the Life is Good Playmaker Project to support children's well-being through play.

The company serves consumers seeking upbeat, casual gear and messaging within the retail apparel and fashion market. It broadens its brand reach through collaborations and limited-edition offerings, expanding beyond T-shirts. Recent developments include a 2026 partnership with the Red Cross Blood Services to encourage donations, along with earlier collaborations such as a limited edition ukulele and tees with Martin Guitar, a summer ale with Harpoon Brewery, and an artisanal ice cream line with FOODMARK.

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