Partnerships for growth Life Is Good has successfully partnered with various companies like Harpoon Brewery, Martin Guitar, iRocker SUP, and Airstream, creating unique product collaborations. Leveraging partnerships for co-branded products can open up new sales channels and reach a wider audience.

Expanding product line With the recent developments in launching a hazy blonde ale, a limited edition ukulele, and collaboration on tees, Life Is Good is continuously expanding its product line. Offering diverse product ranges can attract different customer segments and boost sales.

Focus on positive branding Life Is Good's mission to spread the power of optimism resonates with consumers seeking positivity. Emphasizing this positive branding in sales and marketing efforts can create emotional connections with customers and drive sales through loyalty.

Diversified distribution channels By partnering with various companies in different industries like apparel, outdoor lifestyle, and brewing, Life Is Good has diversified its distribution channels. Exploring these diverse channels can enhance sales reach and tap into new customer demographics.

Licensing partnerships Entering licensing partnerships, as seen with Labradorfriends, Airstream, and RIO BEACH, can provide Life Is Good with avenues to sell branded merchandise through established networks. Expanding licensing opportunities can facilitate sales growth by leveraging existing consumer bases.