Emerging Hemp Brand Lifted Made operates under the Urb brand with hemp-derived products and rapid product expansion as evidenced by the Fly High Collection launch, signaling a growth trajectory and potential cross-sell opportunities with retailers seeking innovative cannabinoid-infused offerings.

Scale Opportunity With a revenue range of 50 to 100 million and 51-200 employees, the company shows substantial market traction and operational capacity, making it a strong candidate for channel partnerships, white-labeling, or exclusive SKUs with distributors and retailers.

Publicly Backed Lifted Made is a wholly-owned subsidiary of LFTD Partners Inc, a publicly traded company, which can facilitate bigger credit lines, strategic partnerships, and investor-backed initiatives that reduce risk for potential distributors and retailers.

Digital & Payments Tech stack includes Shopify, WordPress, Klaviyo, and Apple Pay, indicating a strong direct-to-consumer channel plus scalable digital marketing and seamless checkout—opportunities exist to position Urb products in e-commerce partnerships and omnichannel retail programs.

Market Position Comparable players show Urb sits among mid-to-large cannabis and hemp brands with varied revenue ranges; there is room to differentiate through premium hemp-derived offerings, co-branded products, and strategic placements in wellness, lifestyle, and vape retailers to accelerate market penetration.