Community Engagement Opportunity LighthouseNOW's strong focus on local news, community events, and partnerships such as the recent collaboration with Trupanion indicates a key opportunity to offer targeted local advertising solutions, sponsorships, or custom content packages to businesses aiming to reach the South Shore community.

Digital Growth Potential With an award-winning digital presence and a modern tech stack, LighthouseNOW is well-positioned to expand its digital ad offerings, including video advertising, sponsored content, and multimedia campaigns to attract local brands seeking effective online visibility.

Community-Oriented Products Given the company's community-building approach and reader engagement through thought-provoking opinions and letters, there is potential to develop community-specific products such as sponsored columns, event sponsorships, or loyalty programs that align with the company's brand values.

Local Business Advertising LighthouseNOW's trusted local news coverage and community trust suggest opportunities to sell customized advertising solutions that resonate with local small and medium-sized businesses looking to increase their visibility in the regional market.

Partnership Expansion Building on their existing partnership with Trupanion, LighthouseNOW could explore additional collaborations with local service providers or insurance companies to offer joint marketing initiatives, exclusive promotions, or community health and wellness programs that benefit both advertisers and readers.