Sustainability Partnership LighthouseNOW recently partnered with Trupanion to offer a free month of pet insurance for pets adopted from shelters. Leveraging this partnership, the company can explore collaborations with other pet-related organizations or expand its reach in the animal welfare industry.

Award-Winning Media Services With a track record of winning local, regional, and national awards for their media services, LighthouseNOW can position itself as a top choice for businesses looking to advertise effectively. Highlighting these accolades in sales pitches can attract advertisers seeking impactful and recognized advertising platforms.

Community-Centric Approach The community-building approach of LighthouseNOW, focusing on progress and addressing current concerns, presents an opportunity for businesses targeting local audiences. Leveraging this community connection can be a selling point for advertisers looking to engage with specific local demographics.

Tech-Forward Infrastructure By utilizing a tech stack that includes Google Font API, jQuery, and Apache HTTP Server, LighthouseNOW showcases a tech-forward approach. This technological sophistication can be leveraged in sales conversations to appeal to tech-savvy advertisers or businesses looking for innovative advertising solutions.

Competitive Landscape Analysis Comparing key metrics with similar companies like The Coast, Compass, SaltWire Network, and The Chronicle Herald can provide insights into competitive positioning. Understanding the strengths and weaknesses relative to competitors can guide sales strategies, helping LighthouseNOW differentiate itself and target potential advertisers effectively.