Regional Market Focus The Coast serves a regional audience of 1.5 million adults across Hampshire, Dorset, and West Sussex, presenting opportunities to offer localized advertising solutions tailored to a discerning demographic over 40 with specific musical tastes.

Growing Audience Profile With a focus on adult soft rock, The Coast is expanding its listenership among mature listeners who favor niche content, making it an attractive platform for brands targeting this demographic segment.

Financial Range and Potential Operating with an estimated revenue between 25 and 50 million dollars, The Coast has significant financial capacity to invest in new advertising campaigns, sponsorships, and strategic partnerships.

Media Industry Positioning Positioned among numerous regional media outlets with similar revenue levels, The Coast offers collaborative opportunities for cross-promotional campaigns and content partnerships within the broadcast and media space.

Digital Presence The company's website provides a digital channel for direct engagement and advertising placement, suggesting scope to expand digital marketing initiatives and targeted content collaborations to reach its engaged local audience.