Expanding Geographic Presence Likewize's recent expansion into the UK with a new innovation laboratory in Bristol indicates a strategic growth focus in international markets, presenting opportunities to offer localized protective solutions and services to global clients and enterprises in these regions.

Focus on Technology Innovation Major investments in AI, Machine Learning, Augmented Reality, and Natural Language Understanding suggest that Likewize is positioning itself as a technology leader in device protection and support, opening doors for sales partnerships with tech developers and enterprises seeking innovative support solutions.

Strategic Partnerships The recent partnership with Basatne MENA in the Middle East highlights potential sales avenues in subscription-based device lifecycle management, especially within telecom and circular economy sectors that prioritize sustainability and flexible ownership models.

Leadership and Organizational Growth The appointment of a new CEO and leadership changes demonstrate a company in transformation, which can be leveraged for targeted outreach to decision-makers driving digital and operational overhaul, expanding sales opportunities in enterprise and B2B sectors.

Market Position and Customer Base With a customer base encompassing approximately a billion users across multiple countries and partnerships with major brands, Likewize's established market position creates a strong foundation for upselling and cross-selling advanced support, warranty, and protection packages to existing clients and industries.