Lilly and Sid Fashion Group
Retail Apparel and FashionEngland, United Kingdom2-10 Employees
The Lilly and Sid Fashion Group is a London-based retailer in the apparel and fashion industry, specializing in baby clothing. The Lilly+Sid line, launched in 2009, blends traditional and contemporary design and uses GOTS-certified organic cotton for 95% of its garments. The brand has earned multiple awards, including the Loved By Parents Platinum award in 2022, and its products are carried by high-end retailers and distributed in more than 38 countries across over 4,000 stores. The company emphasizes product development over paid marketing, relying on customer word-of-mouth to grow.