Online Presence Enhancement Lilly Barrack Jewelry & Gifts can leverage its Squarespace platform to enhance online presence and e-commerce capabilities, similar to competitors like Blue Nile and Pandora.

Targeting Niche Market With a focus on jewelry and gifts, Lilly Barrack can target a niche market segment seeking unique and artisanal products not offered by larger competitors like Cartier and Tiffany & Co.

Local Engagement Strategy Being located in Albuquerque, Lilly Barrack can develop a strong local engagement strategy to attract customers seeking personalized and locally-made jewelry, distinguishing itself from global brands like David Yurman.

Expanding Artisanal Collection By expanding its artisanal jewelry and gifts collection, Lilly Barrack can cater to the growing trend of consumers preferring handcrafted and ethically sourced products over mass-produced items, a strategy successfully adopted by Kendra Scott.

Community Partnerships Building partnerships with local artists and community organizations can enhance Lilly Barrack's brand image, aligning with the trend where customers value brands contributing to the community, a strategy similar to the one employed by Kendra Scott.