Niche market Target the used auto parts buyer segment and independent repair shops in Ohio, leveraging their junk-yard model to position as a cost-effective supplier of recycled parts with quick-turn availability.

Growth opportunities Leverage partnerships with similar retailers and salvage yards to create cross-sell opportunities for older or hard-to-find parts, expanding inventory reach without heavy upfront sourcing.

Tech-enabled Promote a digital catalog and easy quote workflow using the existing tech stack (WordPress, Open Graph, Google Tag Manager) to attract DIY customers and B2B buyers, reducing friction in sourcing parts.

SMB focus Position as a cost-efficient supplier for small auto shops and individual buyers, highlighting competitive pricing and local availability to win share from larger nationwide chains.

Local credibility Capitalize on New Richmond, OH presence by offering reliable, same-day or next-day parts pickup for nearby businesses, while building a local loyalty program to drive repeat orders.