Mid-market niche Target construction and premises liability clients in Illinois and Wisconsin, highlighting LPP’s specialized defense and coverage expertise to win opportunities from mid-sized manufacturers, contractors, and carriers seeking efficient litigation and coverage advice.

Coverage leadership Leverage the firm’s coverage counsel capabilities, including opinions, declaratory actions, and policy language reviews, to upsell bundled defense and coverage services to insurers and insureds facing complex policy disputes.

Appellate leverage Promote appellate capabilities to law firms and in-house counsel seeking co-counsel for appeals, offering efficient, well-supported appellate strategies that can appeal to clients with high-stakes verdicts.

Efficiency value Emphasize the firm’s mission of cost-efficient litigation and early resolution where possible to attract clients prioritizing predictable budgets and value-driven legal partnerships.

Growth signals Position as a scalable option for boutique-to-mid-size public and private sector clients seeking specialized Illinois and Wisconsin defense and coverage work, with potential cross-sell to related practice areas as client needs evolve.