Sustainability focus Lindum emphasizes reducing plastic packaging waste and CO2 with environmentally friendly alternatives, a carbon offset program, and a history of sustainable pallet wrap products. This suggests a strong selling point for customers prioritizing sustainability and potential cross-sell of higher recycled-content wraps and bio-based options.

Innovative testing Their mobile Pallet Load Stability Test Lab offering testing to EUMOS standards at customer sites enables live data collection, issue identification, and rapid retesting after improvements. This creates a compelling value proposition for FMCG brands facing pallet stability challenges and looking to reduce damage and waste in transit.

Recent expansions Product and service expansions include the double-handed pallet wrap dispenser and the Innovation Centre to address pallet stability issues, signaling ongoing investment in practical packaging efficiency tools and R&D partnerships that can be leveraged to upsell improved packaging processes.

Customer service growth New hires in customer service indicate a focus on improving client engagement and support. This can be paired with proactive account management and post-sale optimization services to secure renewals and expand through consultative selling.

Strategic partnerships Extended offerings in transit packaging, high-strength bio-based wraps, and recycled-content products positioned ahead of regulatory changes (Plastics Packaging Tax) show Lindum’s readiness to align with customers’ compliance and cost-containment goals, presenting opportunities to bundle solutions across packaging materials, sustainability, and efficiency.