Smart Lock Innovations Kwikset has recently launched a series of innovative smart locks like HomeConnect 918 and Halo Select, incorporating advanced technologies such as Z-Wave Long Range and Wi-Fi support. These new products present a significant sales opportunity for targeting tech-savvy consumers looking to upgrade their home security systems.

Premium Door Hardware With the introduction of the Maven Collection and Halifax LED Lever, Kwikset has expanded its product lineup with stylish and premium door hardware options. These new collections cater to customers seeking both security and aesthetic appeal, providing sales professionals with opportunities to target design-conscious homeowners and interior designers.

Connected Home Solutions Kwikset's focus on connected home technology, exemplified by products like Aura™ and HomeConnect smart locks, aligns with the growing trend of smart home integration. Sales reps can leverage these solutions to target consumers interested in creating a seamless connected home experience, driving sales through bundled offerings and personalized security packages.

Market Expansion and Partnerships Having expanded its market presence to countries like the U.S., Canada, Mexico, and Australia, Kwikset offers sales professionals opportunities to explore new geographic markets and establish partnerships with international retailers and distributors. This expansion presents a lucrative avenue for tapping into diverse customer segments and driving global sales growth.

Competitive Positioning and Differentiation In a competitive landscape with companies like SmartRent and Honeywell, Kwikset's focus on innovative security solutions, such as SmartKey Security™ and Microban® antimicrobial protection, provides a unique selling point for sales teams. Highlighting these features can help sales reps position Kwikset as a leader in residential security and stand out in the market.