Strategic partnerships Lipman Brothers has recently entered into strategic partnerships with various beverage companies like Volans Tequila, Von Payne Spirits, and Tailgate Brewery. This indicates potential opportunities for cross-selling and upselling products to these partners' customer bases.

Expanded distribution Through partnerships with companies like Flyers Cocktail Co., Michael Waltrip Brewing Company, and Sunshine Beverages, Lipman Brothers has expanded its distribution network in Tennessee. This expansion opens up new avenues for reaching different customer segments and markets.

Diverse product portfolio With a diverse portfolio of wine, spirits, beer, bottled water, mixers, crystal, and cigars, Lipman Brothers caters to a wide range of consumer preferences. This variety presents opportunities to engage with customers seeking different types of beverages and related products.

Market entry facilitation Having facilitated the market entry of companies like Provi Inc., Lipman Brothers has demonstrated its ability to support and enable new entrants in the beverage industry. Leveraging this expertise can lead to collaborative sales strategies with emerging players.

Established reputation As Tennessee's oldest distributor of wine and spirits with over 80 years of experience, Lipman Brothers enjoys a strong reputation in the market. Leveraging this reputation can open doors for business development by capitalizing on trust and credibility in the industry.