Sustainability melee Liquid Death positions itself as a fast-growing non-alcoholic beverage brand with a focus on sustainability, infinitely recyclable cans, and a portion of proceeds supporting plastic pollution initiatives. This opens opportunities to partner with eco-conscious retailers, sponsors, and environmental campaigns that align with their mission.

Brand extensions Recent collaborations span knife sharpeners, car rental campaigns, and die-cast toy collaborations, indicating a willingness to co-create with lifestyle and consumer brands. This suggests sales potential for cross-promotional bundles, limited-edition product tie-ins, and retail exclusives.

Retail and partnerships Active partnerships with retailers like Target and collaboration with MGA Entertainment and BARK demonstrate strong channel presence and pet lifestyle crossover. There is opportunity to explore more mass-market shelf space, pet-focused products, and exclusive retailer campaigns.

Customer concerns There are ongoing class action lawsuits around