Growth potential Mid-sized automotive marketing tech provider with annual revenue estimated between 25 and 50 million and a focused use of internet marketing to generate leads for dealerships. Potential cross-sell or upsell opportunities with dealers seeking enhanced digital marketing, lead management, and auction/listing platforms.

Strategic partnerships Recent and notable partnerships with WeGoLook and ongoing fleet marketing and inventory services indicate openness to collaboration and data-driven remarketing. Explore co-marketing, data sharing, and integration deals with inspection, pricing, and fleet remarketing vendors.

Technology stack Reliance on established platforms (DNS Made Easy, Microsoft 365, Google Tag Manager/Analytics, ASP.NET, IIS) suggests compatibility with enterprise-grade marketing tech. Opportunity to pitch advanced analytics, A/B testing, CRM integration, and marketing automation that complements existing tools.

Sales leadership Recent hire of a Vice President of Sales signals a focus on expanding market reach and structured sales efforts. Target dealer networks and regional groups with scalable solutions, leveraging leadership to accelerate pilot programs and upsell cycles.

Market positioning Serving automobile dealers with cost-effective internet leads and multiple channels (classifieds, eBay, dealer sites) positions Liquid Motors as a value-driven partner in a competitive ecosystem. Approach larger dealer groups and multi-location franchises with bundled digital marketing, lead generation, and inventory management offerings.