Insights

Strategic Acquisition DealerTrack recently acquired eCarList, indicating a strategic focus on expanding its automotive tech solutions and enhancing its digital marketplace capabilities. This presents opportunities to offer complementary integrations or custom solutions to support their evolving platform.

Innovative Product Launch The launch of the Dealer Match Dashboard showcases DealerTrack’s commitment to developing advanced, user-centric tools that streamline deal management and improve user engagement. Offering integrations or value-added features compatible with this platform could drive new sales.

Partnership Opportunities DealerTrack’s partnerships with HCC Loans and Motive Retail reflect a strong focus on simplifying finance processes and expanding integrated service offerings. Engaging with their partners or providing solutions that enhance these collaborations could open additional revenue streams.

Compliance and Security Focus The recent addition of Synthetic ID Fraud Alert underscores DealerTrack’s commitment to compliance and fraud prevention. Sales opportunities exist in providing advanced security, fraud detection, and compliance solutions to support their platform and customer base.

Growth Potential With revenue estimates between $100 million and one billion and a focus on streamlining automotive transactions, DealerTrack presents significant opportunities for scalable SaaS, data analytics, and technology solutions aimed at enhancing operational efficiencies and profitability.

Dealertrack Tech Stack

Dealertrack uses 8 technology products and services including Dealertrack, Domo, AdRoll CMP System, and more. Explore Dealertrack's tech stack below.

  • Dealertrack
    Automotive Marketing
  • Domo
    Business Intelligence
  • AdRoll CMP System
    Consent Management
  • Cloudflare
    Content Management System
  • .NET
    Programming Languages
  • Python
    Programming Languages
  • J2EE
    Programming Languages
  • Bootstrap
    UI Frameworks

Dealertrack's Email Address Formats

Dealertrack uses at least 1 format(s):
Dealertrack Email FormatsExamplePercentage
First.Last@dealertrack.comJohn.Doe@dealertrack.com
94%
FirstLast@dealertrack.comJohnDoe@dealertrack.com
4%
FLast@dealertrack.comJDoe@dealertrack.com
2%

Frequently Asked Questions

Where is Dealertrack's headquarters located?

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Dealertrack's main headquarters is located at 3400 New Hyde Park Rd, North Hills, New York 11042, US. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Dealertrack's phone number?

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You can contact Dealertrack's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Dealertrack's stock symbol?

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Dealertrack is a publicly traded company; the company's stock symbol is TRAK1.

What is Dealertrack's official website and social media links?

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Dealertrack's official website is dealertrack.com and has social profiles on LinkedIn.

How much revenue does Dealertrack generate?

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As of October 2025, Dealertrack's annual revenue is estimated to be $854M.

What is Dealertrack's SIC code NAICS code?

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Dealertrack's SIC code is 6799 - Investors, Not Elsewhere Classified NAICS code is 5112 - Software Publishers.

How many employees does Dealertrack have currently?

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As of October 2025, Dealertrack has approximately 2K employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: C. B.Vice President Of Revenue Operations: N. L.Vice President Infrastructure: M. M.. Explore Dealertrack's employee directory with LeadIQ.

What industry does Dealertrack belong to?

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Dealertrack operates in the Software Development industry.

What technology does Dealertrack use?

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Dealertrack's tech stack includes DealertrackDomoAdRoll CMP SystemCloudflare.NETPythonJ2EEBootstrap.

What is Dealertrack's email format?

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Dealertrack's email format typically follows the pattern of First.Last@dealertrack.com. Find more Dealertrack email formats with LeadIQ.

When was Dealertrack founded?

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Dealertrack was founded in 2001.
Dealertrack

Dealertrack

Software DevelopmentUnited States1001-5000 Employees

As part of One Cox Automotive, Dealertrack powers retail transactions with dealer solutions, data and insights that connect finance, contracting, and registration and title. Simplify deals and streamline processes with connected technology solutions designed to reduce costs and ramp up profits. Deliver a better buying experience for your customers and vital efficiencies for your staff while increasing speed and preserving profitability.  

For more information about the company and our products, visit us.dealertrack.com and coxautoinc.com.

Section iconCompany Overview

Headquarters
3400 New Hyde Park Rd, North Hills, New York 11042, US
Phone number
SIC Code
6799 - Investors, Not Elsewhere Classified
Stock Symbol
TRAK1
NAICS Code
5112 - Software Publishers
Founded
2001
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    Dealertrack's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Dealertrack's revenue is estimated to be in the range of $1B$10B

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