Liquor Marketing Group
Beverage ManufacturingSouth Australia, Australia51-200 Employees
Liquor Marketing Group (LMG) is an independent retail network established in 1977 that supports more than 1,400 independent operators in Australia’s off-premise liquor trade. It operates as an unlisted public company that trades on a not-for-profit basis, providing members with access to established brands, retail execution support, consumer and product insights, and greater negotiating power to compete in the off-premise market. The group is based in Booleroo Centre, South Australia, and operates across Australia, with Bottlemart as its largest retail brand, followed by Sip’n Save and Harry Brown. A notable recent development is the September 2024 brand platform launch, More in Store, created for Bottlemart and Sip’n Save to boost brand awareness, consideration, and advocacy. The organization has continued to expand its brand footprint, including the introduction of Bottlemart Cellars in Queensland in 2023. Its activities center on supporting independent retailers through branding, market insights, and procurement power within the off-premise liquor market.
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