Insights

Growing Retail Brand With its prominent retail brands Bottlemart, Sip’n Save, and Harry Brown, Liquor Marketing Group demonstrates a strong presence in the Australian off-premise liquor market, presenting opportunities to expand product lines and premium offerings within these established channels.

Digital Engagement The launch of an integrated e-commerce platform and mobile app indicates a focus on digital channels, which can be leveraged to promote new products, enable targeted marketing campaigns, and enhance customer engagement across multiple touchpoints.

Recent Brand Initiatives The introduction of the 'More in Store' platform and new banners like Bottlemart Cellars reflect a strategic focus on brand awareness and consumer loyalty, opening avenues for partnerships with suppliers seeking elevated brand positioning.

Market Expansion Opportunities Recent contract wins such as rebranding over 21 outlets for Australian Venue Co highlight scopes for sales growth through retail partnerships, special event collaborations, and customized branding solutions tailored to diverse venues.

Industry Positioning As a leading independent retail group supporting over 1,400 operators with recognition and negotiation power, LMG offers a substantial network to introduce innovative beverage products and cross-promotional opportunities targeting a broad F&B audience.

Liquor Marketing Group Tech Stack

Liquor Marketing Group uses 8 technology products and services including Site Kit, WordPress, oEmbed, and more. Explore Liquor Marketing Group's tech stack below.

  • Site Kit
    Analytics
  • WordPress
    Content Management System
  • oEmbed
    Dev Tools
  • Shopify
    E-commerce
  • OWL Carousel
    Javascript Libraries
  • Choices
    Javascript Libraries
  • Priority Hints
    Performance
  • Google Tag Manager
    Tag Management

Media & News

Liquor Marketing Group's Email Address Formats

Liquor Marketing Group uses at least 1 format(s):
Liquor Marketing Group Email FormatsExamplePercentage
FLast@lmg.com.auJDoe@lmg.com.au
78%
First.Last@lmg.com.auJohn.Doe@lmg.com.au
14%
First@lmg.com.auJohn@lmg.com.au
4%
Last@lmg.com.auDoe@lmg.com.au
4%

Frequently Asked Questions

Where is Liquor Marketing Group's headquarters located?

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Liquor Marketing Group's main headquarters is located at 1 Binary Centre, Building 1, Level 5, 3 Richardson Place, North Ryde, NSW 2113, AU. The company has employees across 4 continents, including OceaniaAsiaNorth America.

What is Liquor Marketing Group's phone number?

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You can contact Liquor Marketing Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Liquor Marketing Group's official website and social media links?

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Liquor Marketing Group's official website is lmg.com.au and has social profiles on LinkedIn.

What is Liquor Marketing Group's NAICS code?

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Liquor Marketing Group's NAICS code is 3121 - Beverage Manufacturing.

How many employees does Liquor Marketing Group have currently?

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As of October 2025, Liquor Marketing Group has approximately 191 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: G. S.Chief Financial Officer: A. M. C.Chief Information Officer: A. M.. Explore Liquor Marketing Group's employee directory with LeadIQ.

What industry does Liquor Marketing Group belong to?

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Liquor Marketing Group operates in the Beverage Manufacturing industry.

What technology does Liquor Marketing Group use?

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Liquor Marketing Group's tech stack includes Site KitWordPressoEmbedShopifyOWL CarouselChoicesPriority HintsGoogle Tag Manager.

What is Liquor Marketing Group's email format?

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Liquor Marketing Group's email format typically follows the pattern of FLast@lmg.com.au. Find more Liquor Marketing Group email formats with LeadIQ.

When was Liquor Marketing Group founded?

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Liquor Marketing Group was founded in 1977.

Liquor Marketing Group

Beverage ManufacturingAustralia51-200 Employees

Established in 1977, LMG is one of Australia’s leading independent retail groups, proudly supporting more than 1,400 independent operators in the off-premise liquor market. 

An unlisted public company trading on a not-for-profit basis, LMG provides independent retailers with established and recognised brands, retail execution support, consumer and product insights, and the negotiating power to compete successfully in the off-premise liquor retail marketplace. 

LMG operates Australia-wide, with Bottlemart its largest retail brand, followed by Sip’n Save and Harry Brown.

Section iconCompany Overview

Headquarters
1 Binary Centre, Building 1, Level 5, 3 Richardson Place, North Ryde, NSW 2113, AU
Phone number
Website
lmg.com.au
NAICS Code
3121 - Beverage Manufacturing
Founded
1977
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Liquor Marketing Group's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Liquor Marketing Group's revenue is estimated to be in the range of $1M$10M

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