Insights

Strategic Partnerships LMG serves over 1,400 independent off-premise liquor retailers nationwide through its Bottlemart, Sip’n Save, and Harry Brown banners, presenting a large pool of potential distribution and co-branding opportunities for suppliers seeking broad retailer access and joint marketing initiatives.

Independent Focus As an unlisted public company on a not-for-profit basis that concentrates on independent retailers, there is a clear opportunity for suppliers to align with LMG on promotional programs, exclusive SKUs, and region-specific campaigns that resonate with independent operators seeking leverage and support.

Digital Enablement LMG leverages a modern tech stack including Mixpanel, Snowflake, AWS, Azure, and Airflow, enabling data-driven insights and targeting. This creates a sales opening for analytics-enabled suppliers and suppliers offering digital tooling, loyalty platforms, and assortments optimization.

Growth Through banners Recent and ongoing brand platform developments such as More in Store and the Bottlemart Cellars expansion signal an appetite for new category formats and premium/off-premise experiences, suggesting opportunities for premium brands, private labels, and experiential activations.

Leadership transitions Notable leadership moves, with the CEO departure in 2026 and a C-suite reshuffle in 2025, indicate potential openness to strategic partnerships or supplier-led white-glove programs during leadership transitions, as well as a need for trusted partnerships to maintain momentum.

Similar companies to Liquor Marketing Group

Liquor Marketing Group Tech Stack

Liquor Marketing Group uses 8 technology products and services including Mixpanel, Amazon Web Services, Apache Airflow, and more. Explore Liquor Marketing Group's tech stack below.

Media & News

Liquor Marketing Group's Email Address Formats

Liquor Marketing Group uses at least 4 email formats:
Liquor Marketing Group Email FormatsExamplePercentage
FLast@lmg.com.auJDoe@lmg.com.au
78%
First.Last@lmg.com.auJohn.Doe@lmg.com.au
13%
Last@lmg.com.auDoe@lmg.com.au
5%
First@lmg.com.auJohn@lmg.com.au
4%

Frequently Asked Questions

What is Liquor Marketing Group's phone number?

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You can contact Liquor Marketing Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Liquor Marketing Group's official website and social media links?

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Liquor Marketing Group's official website is lmg.com.au and has social profiles on LinkedIn.

How much revenue does Liquor Marketing Group generate?

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As of October 2026, Liquor Marketing Group's annual revenue is estimated to be $1M - $10M.

What is Liquor Marketing Group's NAICS code?

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Liquor Marketing Group's NAICS code is 3121 - Beverage Manufacturing.

How many employees does Liquor Marketing Group have currently?

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As of October 2026, Liquor Marketing Group has approximately 201 employees across 5 continents, including Oceania, Asia and North America. Key team members include Chief Executive Officer: G. S., Ceo: M. G. and Chief Information Officer: A. M. Explore Liquor Marketing Group's employee directory with LeadIQ.

What industry does Liquor Marketing Group belong to?

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Liquor Marketing Group operates in the Beverage Manufacturing industry.

What technology does Liquor Marketing Group use?

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Liquor Marketing Group's tech stack includes Mixpanel, Amazon Web Services, Apache Airflow, Zoho, Snowflake, Microsoft 365, Twilio and Microsoft Azure.

What is Liquor Marketing Group's email format?

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Liquor Marketing Group's email format typically follows the pattern of FLast@lmg.com.au. Find more Liquor Marketing Group email formats with LeadIQ.

When was Liquor Marketing Group founded?

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Liquor Marketing Group was founded in 1977.
Liquor Marketing Group logo

Liquor Marketing Group

Beverage ManufacturingSouth Australia, Australia201-500 Employees

Liquor Marketing Group (LMG) is an independent retail network established in 1977 that supports more than 1,400 independent operators in Australia’s off-premise liquor trade. It operates as an unlisted public company that trades on a not-for-profit basis, providing members with access to established brands, retail execution support, consumer and product insights, and greater negotiating power to compete in the off-premise market. The group is based in Booleroo Centre, South Australia, and operates across Australia, with Bottlemart as its largest retail brand, followed by Sip’n Save and Harry Brown.

A notable recent development is the September 2024 brand platform launch, More in Store, created for Bottlemart and Sip’n Save to boost brand awareness, consideration, and advocacy. The organization has continued to expand its brand footprint, including the introduction of Bottlemart Cellars in Queensland in 2023. Its activities center on supporting independent retailers through branding, market insights, and procurement power within the off-premise liquor market.

Section iconCompany Overview

Phone number
Website
lmg.com.au
NAICS Code
3121 - Beverage Manufacturing
Founded
1977
Employees
201-500

Section iconFunding & Financials

  • $1M - $10M

    Liquor Marketing Group's revenue is estimated to be in the range of $1M - $10M

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