Expansion of Product Offerings Lively, Inc. has been consistently expanding its product offerings such as Lifestyle Spending Accounts, which presents an opportunity to approach existing and potential clients with a broader range of benefit solutions to meet their diverse needs.

Strategic Partnerships Through partnerships with companies like Selerix and Haynes and Boone, Lively has enhanced its service capabilities, indicating potential collaborative opportunities for sales development professionals to leverage mutual strengths and networks.

Experienced Executive Leadership With the appointment of Amit Ahluwalia as Chief Revenue Officer, Lively has strengthened its leadership team. Identifying key decision-makers like Amit within client organizations can facilitate direct engagement and tailored sales pitches.

Substantial Funding Rounds Having raised significant funding, including an $80 million Series C round, Lively demonstrates strong financial backing and market confidence. This financial stability can be highlighted to attract clients seeking reliable partners for their benefit solutions.

Thought Leadership through Reports By releasing reports like the Wellness & Wealth Report and the Employee Benefits Market Check report, Lively showcases thought leadership and industry insights. Leveraging these reports in client interactions can position the company as a knowledgeable partner in navigating benefit trends.