Partnership Expansion Livestrong.com has been actively expanding its partnerships, such as with Westport Weston Family YMCA for a cancer recovery program and One1brands for lifestyle promotion. Leveraging these existing partnerships can lead to potential collaborations and sales opportunities with other health and wellness organizations.
Employee Engagement Being recognized as the 'Best Place to Work in Los Angeles' showcases Livestrong.com's commitment to employee satisfaction and well-being. Engaging with the company's workforce through wellness programs and benefits can open doors for corporate wellness solutions and services sales targeting companies with similar values.
Tech Integration With a tech stack incorporating tools like Optimizely, DoubleClick for Publishers, and Cloudflare, Livestrong.com demonstrates a strong focus on technology. Highlighting how these technologies enhance user experience and content delivery can attract partnerships with tech companies seeking to collaborate on innovative solutions.
Health Event Sponsorship The launch of the Cardio-for-a-Cause Challenge indicates Livestrong.com's involvement in health and fitness initiatives. Exploring opportunities to sponsor or host similar health events can not only promote brand visibility but also facilitate sales interactions with health-conscious individuals and organizations.
Market Presence and Recognition Winning the 2018 Webby Award and receiving accolades like being a 'Best Place to Work' demonstrates Livestrong.com's strong market presence and industry reputation. Leveraging these achievements in sales pitches and marketing materials can enhance credibility and attract potential advertisers and sponsors looking to associate with reputable brands.