Living Direct Employee Directory

WholesaleTexas, United States11-50 Employees

Living Direct operates in the wholesale segment of the specialty appliance market and develops and supports its own brands, Edgestar, Koldfront, and Avallon. The company began as a niche ecommerce retailer in 1999 and used customer feedback to guide its brand expansion. In 2015 it was acquired by Ferguson Enterprises, and since 2017 the business has focused on product development and support for its brands rather than retail activities.

Headquartered in Austin, Texas, the company serves customers seeking dependable branded appliances that address a range of home needs. It has earned external recognition, including being named among the Hot 500 Fastest Growing Businesses in 2013 and receiving the STELLAService Elite award that year. As a wholesale-focused organization, Living Direct concentrates on developing and supporting its branded product lines to differentiate itself in the market.

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