Insights

Niche Market Focus Living Direct specializes in high-quality specialty appliances through its own brands Edgestar, Koldfront, and Avallon, creating opportunities to offer complementary products and accessories that enhance their existing product lines.

Strong Industry Recognition Receiving awards such as the STELLAService Elite and recognition as a fast-growing business indicates a solid reputation and customer trust, enabling targeted marketing campaigns to expand market reach and increase sales.

Strategic Acquisition Being acquired by Ferguson Enterprises in 2015 has expanded Living Direct's distribution channels and customer base, providing opportunities for new partnerships and sales channels in the wholesale sector.

Digital Engagement Utilizing a modern tech stack including PWA, Akamai, and Adobe Tag Manager suggests a strong online presence, which can be leveraged for personalized marketing, upselling, and direct online sales growth.

Growth Potential With revenue estimates between 10 to 25 million USD and a focused product development strategy post-2017, there is significant growth potential through targeted sales efforts in the premium appliance and home improvement markets.

Living Direct Tech Stack

Living Direct uses 8 technology products and services including Akamai, Backbone.js, Underscore.js, and more. Explore Living Direct's tech stack below.

  • Akamai
    Content Delivery Network
  • Backbone.js
    Javascript Frameworks
  • Underscore.js
    Javascript Libraries
  • Preact
    Javascript Libraries
  • PWA
    Miscellaneous
  • WP Engine
    Platform As A Service
  • Akamai mPulse
    Real User Monitoring
  • Adobe Tag Manager
    Tag Management

Living Direct's Email Address Formats

Living Direct uses at least 1 format(s):
Living Direct Email FormatsExamplePercentage
FLast@livingdirect.comJDoe@livingdirect.com
93%
FirstLast@livingdirect.comJohnDoe@livingdirect.com
3%
First@livingdirect.comJohn@livingdirect.com
2%
First.Last@livingdirect.comJohn.Doe@livingdirect.com
2%

Frequently Asked Questions

Where is Living Direct's headquarters located?

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Living Direct's main headquarters is located at 8606 Wall Street Bldg 1600 Austin, Texas 78754 United States. The company has employees across 2 continents, including North AmericaOceania.

What is Living Direct's phone number?

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You can contact Living Direct's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Living Direct's official website and social media links?

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Living Direct's official website is livingdirect.com and has social profiles on LinkedIn.

What is Living Direct's SIC code NAICS code?

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Living Direct's SIC code is 5961 - Catalog and Mail-Order Houses NAICS code is 42 - Wholesale Trade.

How many employees does Living Direct have currently?

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As of April 2026, Living Direct has approximately 21 employees across 2 continents, including North AmericaOceania. Key team members include Chief Operating Officer: J. C.Chief Technology Officer: P. A.Director Of Product Development: T. M.. Explore Living Direct's employee directory with LeadIQ.

What industry does Living Direct belong to?

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Living Direct operates in the Wholesale industry.

What technology does Living Direct use?

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Living Direct's tech stack includes AkamaiBackbone.jsUnderscore.jsPreactPWAWP EngineAkamai mPulseAdobe Tag Manager.

What is Living Direct's email format?

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Living Direct's email format typically follows the pattern of FLast@livingdirect.com. Find more Living Direct email formats with LeadIQ.

When was Living Direct founded?

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Living Direct was founded in 1999.

Living Direct

WholesaleTexas, United States11-50 Employees

Living Direct | Brands to Fit Your Lifestyle

Living Direct has been a leader in the specialty appliance industry since 1999.  Our reputation for producing high quality products and customer service is the best in the industry.   

Living Direct began as a niche appliance ecommerce retailer, in 1999.  After 6 years of sales and customer feedback regarding the products we were selling, we saw an opportunity to launch our own brand and fulfill a need in the market.  In 2005, Edgestar was born. Edgestar was immediately praised by our customers and we knew we were onto something. With our experience, and using customer feedback as our foundation, we continued to seek out products and expand into categories that answered those needs.  With this expansion we launched two more brands. Koldfront was launched in 2006 and Avallon was launched in 2013 to meet the various needs we were seeing.

In October 2015, Living Direct was acquired by Ferguson Enterprises which expanded our customer reach. In 2017 Living Direct shed the retail portion of the company and began to focus solely on product development and support for the Living Direct brands: Edgestar, Koldfront and Avallon.  Our goal is to provide high quality products to enhance your life.

Section iconCompany Overview

Headquarters
8606 Wall Street Bldg 1600 Austin, Texas 78754 United States
Phone number
SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
42 - Wholesale Trade
Founded
1999
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Living Direct's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Living Direct's revenue is estimated to be in the range of $10M$25M

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