Strong Personalization Offering LIVIQUE emphasizes customizable furniture options, including size, color, material, and design, appealing to customers seeking personalized home solutions, presenting an opportunity to upsell or promote exclusive customizable products.

Exclusive Swiss Products The company's focus on locally produced, Swiss-made furniture offers a unique selling point that can attract customers valuing quality and local craftsmanship, enabling targeted marketing campaigns emphasizing regional authenticity.

Growing Digital Presence With investments in advanced eCommerce tools such as SAP Hybris and Google Analytics, LIVIQUE demonstrates a commitment to a seamless online shopping experience, opening avenues for digital marketing and online engagement strategies to increase sales.

Competitive Pricing Strategy LIVIQUE offers high-quality, customizable furniture at attractive price-performance ratios, allowing sales teams to focus on value-driven messaging and bundle deals to attract cost-conscious consumers.

Expanding Market Reach As part of the Coop group with a sizable employee base, LIVIQUE has the potential to leverage loyalty programs and cross-promotions within the larger retail ecosystem, presenting opportunities for targeted campaigns and increased customer retention.