Award-winning visibility Leverage Visit Rochester’s recent accolades in regional and national rankings to craft targeted marketing partnerships and co-branded campaigns that boost tourism attendance and event sponsorship opportunities.

Hospitality partnerships Capitalize on ongoing event hosting and convention sales growth by offering digital marketing, attendee engagement solutions, and sponsored content to reach convention-goers and visiting teams, leveraging their expanding team.

Growing team Engage with their expanding marketing and communications staff (new hires in Convention Sales and Communications) to position product offerings such as CRM/automation, analytics, and content management for event promotion and visitor conversion.

Tech-enabled reach Offer programmatic advertising, attribution analytics, and data privacy-compliant marketing tech integrations that align with their current tech stack (AdSense, The Trade Desk, iCIMS, AWS, etc.) to optimize campaign performance and ROI.

Sustainability & community Propose joint sustainability or community-improvement campaigns (e.g., fall promotion programs, litter-reduction initiatives) that align with their Litter Bit Better program and fall-focused awards, creating value through socially responsible marketing partnerships.