Boutique Luxury Premium, handmade jewelry with a strong designer story positioned in the designer niche. Potential sales angle: high-end boutiques and curated storefronts seeking unique, story-driven pieces with artisan appeal.

Private Studio Small team and direct-to-consumer production in Austin, Texas. Sales approach: leverage exclusivity and limited runs, target local retailers and craft-focused platforms that value craftsmanship and personal narrative.

Digital Stack Uses WordPress, BigCommerce, Klaviyo, and standard online payment options. Opportunity to upsell through enhanced e-commerce experiences, email marketing automation, and analytics-driven campaigns to scale direct online revenue.

Revenue Potential Current revenue in the mid seven-figure range with room to grow via wholesale partnerships and online channels. Focus on expanding wholesale programs with mid-market retailers and lifestyle brands that align with fashion jewelry.

Brand Positioning Narrative of versatility from everyday wear to gala moments. Pitch to retailers and collaborations that emphasize adaptable styling and cross-category partnerships to broaden reach and customer base.