Boutique to wholesale Leverage Lizzie Fortunato Jewels’ established wholesale network of about 75 accounts including department stores (Nordstrom, Neiman Marcus, Saks Direct) and premium retailers (Intermix, Shopbop, Moda Operandi) to expand into new luxury fashion ecosystems or regional boutiques.

Limited availability Promote scarcity-driven campaigns highlighting sold-out, limited-run pieces made with recycled and remotely sourced materials to entice collectors and drive demand through waitlists, exclusive drops, and partner exclusives with high-end retailers.

Storytelling appeal Position collections as art objects inspired by travels and artisanal craftsmanship to target aspirational consumers, museums, galleries, and luxury lifestyle platforms for collaborations, limited-edition lines, or curated shop-in-shops.

Female-friendly production Capitalize on the flexible, home-based assembly model for working moms by marketing as a women-friendly brand, exploring partnerships with mom-focused influencer programs, CSR initiatives, and flexible manufacturing partners to scale responsibly.

Digital readiness Utilize the current tech stack (QuickBooks, Fullstory, Microsoft Clarity, WordPress, Google Workspace) to optimize e-commerce experiences, personalize wholesale onboarding, and run data-driven campaigns targeting existing wholesale accounts and new luxury retailers.