Unique Customer Experience Locals Barbershop & Salon offers a unique customer experience by providing a blend of quality hair services, complimentary drinks, and a welcoming atmosphere. This can be a key selling point to attract customers looking for a personalized and laid-back grooming experience.

Tech-Savvy Marketing Utilization of tech tools such as Font Awesome, jQuery UI, and MonsterInsights showcases Locals Barbershop & Salon's tech-savvy approach to marketing and customer engagement. Leveraging these tools effectively can enhance digital presence and attract tech-oriented customers.

Competitive Edge in Local Market Within the competitive landscape of barbershops and salons, Locals stands out due to its focus on authenticity, quality services, and community connection. Highlighting these unique selling points can help the company differentiate itself and appeal to a niche market segment.

Opportunity for Alcohol Partnership The provision of complimentary beer and wine sets Locals apart and opens up possibilities for partnership opportunities with local breweries or wineries. Collaborating with alcohol vendors can create cross-promotional opportunities and attract customers seeking a complete grooming and leisure experience.

Expansion Potential through Franchising Given the success of larger competitors like Floyd's 99 Barbershop and Sport Clips Haircuts, Locals Barbershop & Salon could explore franchise opportunities to expand its footprint and reach a wider customer base. A scalable approach through franchising can drive growth and revenue generation.