Loyalty Program Expansion Supercuts recently launched a loyalty program called Supercuts Rewards, indicating a focus on customer retention and incentives for repeat business. This presents an opportunity to engage with existing customers, drive loyalty, and potentially upsell additional services.

Strategic Partnerships By partnering with FiveStars, a loyalty program rewarding customers for haircuts, Supercuts has extended its reach and engagement potential. This partnership offers a chance to leverage shared customer bases, encourage new customer acquisition, and boost overall sales volume.

Brand Promotion Campaign With the launch of the 'Real Dumb Coupon' campaign to challenge critics and promote affordability, Supercuts is actively engaging in brand promotion and combating negative perceptions. This initiative provides an opportunity to attract new customers, enhance brand visibility, and increase foot traffic to salon locations.

Industry Partnerships Collaborations with organizations like Foundation Insurance and Major League Baseball demonstrate Supercuts' diverse network and community involvement. Exploring partnerships with such entities can open doors to co-marketing opportunities, event sponsorships, and exposure to new customer segments.

Executive Transitions The departure of Shawn as President presents a chance to connect with new leadership at Supercuts and potentially introduce solutions tailored to the preferences and objectives of incoming executives. Building relationships with key decision-makers amidst leadership changes can lead to new business opportunities and partnerships.