Insights

Recent Acquisition Opportunity The recent acquisition of Lockard & Wechsler by Cheil Group in March 2025 indicates a strategic shift and potential integration opportunities within their portfolio, which could present avenues for complementary service offerings or joint campaigns.

Performance Marketing Focus With a strong emphasis on performance-driven campaigns supported by advanced analytics and proprietary technology like MediaPro, there is an opportunity to upsell analytics, optimization solutions, and data-driven media buying tools to enhance ROI for existing or new clients.

Size and Market Position Operating with revenues between $100M and $250M and a dedicated team of 51-200 employees, Lockard & Wechsler presents a mid-market target with room for scalable marketing solutions, including targeted digital advertising and innovative media strategies tailored for mid-sized brands.

Industry Expertise Their deep expertise across various media forms and a client-centric approach highlight opportunities to offer advanced media planning, negotiation, and buying solutions, especially for brands seeking transparent and high-impact advertising investments.

Technology Stack Leverage Utilizing a diverse tech stack involving digital platforms and analytics tools suggests potential for integrating new Martech solutions, AI-driven optimization, or automation services to further improve campaign performance and operational efficiency.

Lockard & Wechsler Direct Tech Stack

Lockard & Wechsler Direct uses 8 technology products and services including Veeam, CCPA, Apple iCloud Mail, and more. Explore Lockard & Wechsler Direct's tech stack below.

  • Veeam
    Backup And Recovery
  • CCPA
    Certificates
  • Apple iCloud Mail
    Email
  • OWL Carousel
    Javascript Libraries
  • Google Maps
    Maps
  • Artsai
    Marketing Automation
  • X-XSS-Protection
    Security
  • Nginx
    Web Servers

Lockard & Wechsler Direct's Email Address Formats

Lockard & Wechsler Direct uses at least 1 format(s):
Lockard & Wechsler Direct Email FormatsExamplePercentage
FLast@lwdirect.comJDoe@lwdirect.com
49%
Last@lwdirect.comDoe@lwdirect.com
1%
FLast@lwdirect.comJDoe@lwdirect.com
49%
Last@lwdirect.comDoe@lwdirect.com
1%

Frequently Asked Questions

Where is Lockard & Wechsler Direct's headquarters located?

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Lockard & Wechsler Direct's main headquarters is located at 2 Bridge Street, Suite 200. The company has employees across 2 continents, including North AmericaAfrica.

What is Lockard & Wechsler Direct's phone number?

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You can contact Lockard & Wechsler Direct's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Lockard & Wechsler Direct's official website and social media links?

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Lockard & Wechsler Direct's official website is lwdirect.com and has social profiles on LinkedIn.

What is Lockard & Wechsler Direct's SIC code NAICS code?

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Lockard & Wechsler Direct's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Lockard & Wechsler Direct have currently?

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As of December 2025, Lockard & Wechsler Direct has approximately 71 employees across 2 continents, including North AmericaAfrica. Key team members include Chief Executive Officer: Y. A.Vice President Of Planning: S. S.Vice President Client Services: B. U.. Explore Lockard & Wechsler Direct's employee directory with LeadIQ.

What industry does Lockard & Wechsler Direct belong to?

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Lockard & Wechsler Direct operates in the Advertising Services industry.

What technology does Lockard & Wechsler Direct use?

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Lockard & Wechsler Direct's tech stack includes VeeamCCPAApple iCloud MailOWL CarouselGoogle MapsArtsaiX-XSS-ProtectionNginx.

What is Lockard & Wechsler Direct's email format?

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Lockard & Wechsler Direct's email format typically follows the pattern of FLast@lwdirect.com. Find more Lockard & Wechsler Direct email formats with LeadIQ.

When was Lockard & Wechsler Direct founded?

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Lockard & Wechsler Direct was founded in 1991.

Lockard & Wechsler Direct

Advertising ServicesNew York, United States51-200 Employees

Lockard & Wechsler is a full-service performance marketing agency, where science, art and culture drive ROI. Our expert team of media and advertising mavens are armed with proprietary research and analytics tools, including our media planning and buying technology, MediaPro™, to deliver results quickly and easily.

Our culture is built around the daily discipline of understanding performance and clearance, giving our teams the fundamentals to build successful integrated performance marketing campaigns. We lead by experience, rather than learning at your expense. Our campaigns are planned, scaled, and optimized; one spot, one rotation, and one network at a time. No matter how strong a campaign, there are always underperforming media to renegotiate or eliminate.

-Client Focused- 
We’re passionate about doing what’s in your best interest. So, if there’s
nothing in it for you, there’s nothing in it for us.

-Smart Negotiators- 
We’re seeking smart buying opportunities hour after hour. Plus, with $450 million in annual billings, we bring considerable clout and influence to bear on each and every buy.

-Industry-Savvy Professionals- 
Whether it’s long-form or short-form DRTV, print, digital, or alternative media, our top planners and buyers bring decades of knowledge and insight on rates, availability, and performance ensuring you’re maximizing your returns. We’re veterans, with deep expertise across a wide range of products and services.

Section iconCompany Overview

Headquarters
2 Bridge Street, Suite 200
Phone number
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
1991
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Lockard & Wechsler Direct's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Lockard & Wechsler Direct's revenue is estimated to be in the range of $100M$250M

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