What is Lockard & Wechsler Direct's NAICS code?

Lockard & Wechsler Direct's NAICS code is 541613 (Marketing Consulting Services).

Insights

Acquisition Impact Cheil Worldwide acquired Lockard & Wechsler LLC through its subsidiary McKinney, signaling a strategic consolidation in the US media and advertising landscape. This suggests potential shifts in client portfolios, access to broader resources, and new cross-sell opportunities within Cheil's network.

Revenue Levers With annual billings of 450 million and a revenue range of 50 to 100 million, there is demonstrated scale and procurement leverage that can be positioned to clients as a value-driven partner for performance media buys, negotiation advantages, and bundled media solutions.

Performance Focus LWDIRECT emphasizes data-driven, performance-based marketing and proprietary analytics tools like MediaPro. This presents opportunities to target performance-focused brands seeking measurable ROI, attribution clarity, and optimized media spend across channels.

Tech Stack Fit A tech-forward profile including iCIMS, Snowflake, Google Workspace, Piwik PRO Core and other platforms indicates readiness to integrate with enterprise marketing stacks. This supports B2B sales pitches to mid-market and enterprise brands seeking scalable data and analytics capabilities.

Talent and Coverage With a mid-size team (51-200 employees) and deep industry knowledge in DRTV, print, digital and alternative media, there are cross-sell opportunities to expand into complementary media channels or strategic planning services for clients seeking full-spectrum campaigns.

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Lockard & Wechsler Direct Tech Stack

Lockard & Wechsler Direct uses 8 technology products and services including iCIMS, Snowflake, Shopify, and more. Explore Lockard & Wechsler Direct's tech stack below.

iCIMS
Applicant Tracking Systems
Snowflake
Data Management Platforms
Shopify
E-commerce
Google Workspace
Email
Splunk
Miscellaneous
Office 365
Office Suites
Citrix
Virtualisation Software
Piwik PRO Core
Web Analytics

Media & News

Cheil acquires 100% of Lwdirect through its subsidiary McKinney in the United States for an estimated KRW 76.7 billion, with an initial payment of approximately KRW 33 billion, on Mar 10th '25.
[Alpha Biz= Kim Jisun] On Monday, the industry reported that Cheil Worldwide has acquired the U.S. media marketing company Lockard & Wechsler LLC through its subsidiary, McKinney.
Mar 10, 2025 | alphabizkr.com

Lockard & Wechsler Direct's Email Address Formats

Lockard & Wechsler Direct uses at least 2 email formats:

Lockard & Wechsler Direct Email Formats	Example	Percentage
FLast@lwdirect.com	JDoe@lwdirect.com	98%
Last@lwdirect.com	Doe@lwdirect.com	2%

Frequently Asked Questions

What is Lockard & Wechsler Direct's phone number?

You can contact Lockard & Wechsler Direct's main corporate office by phone at

+1-914-591-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Lockard & Wechsler Direct's official website and social media links?

Lockard & Wechsler Direct's official website is lwdirect.com and has social profiles on LinkedIn.

How much revenue does Lockard & Wechsler Direct generate?

As of October 2026, Lockard & Wechsler Direct's annual revenue is estimated to be $50M - $100M.

What is Lockard & Wechsler Direct's SIC code and NAICS code?

Lockard & Wechsler Direct's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Lockard & Wechsler Direct have currently?

As of October 2026, Lockard & Wechsler Direct has approximately 64 employees across 4 continents, including North America, Africa and Asia. Key team members include Chief Executive Officer: Y. A., Chief Financial Officer: J. M. and Vice President, Research And Insights: K. S. Explore Lockard & Wechsler Direct's employee directory with LeadIQ.

What industry does Lockard & Wechsler Direct belong to?

Lockard & Wechsler Direct operates in the Advertising Services industry.

What technology does Lockard & Wechsler Direct use?

Lockard & Wechsler Direct's tech stack includes iCIMS, Snowflake, Shopify, Google Workspace, Splunk, Office 365, Citrix and Piwik PRO Core.

What is Lockard & Wechsler Direct's email format?

Lockard & Wechsler Direct's email format typically follows the pattern of FLast@lwdirect.com. Find more Lockard & Wechsler Direct email formats with LeadIQ.

When was Lockard & Wechsler Direct founded?

Lockard & Wechsler Direct was founded in 1991.

Lockard & Wechsler Direct

Q: How many employees does Lockard & Wechsler Direct have currently?

Lockard & Wechsler Direct has approximately 64 employees.

Q: What technology does Lockard & Wechsler Direct use?

Lockard & Wechsler Direct's tech stack includes CookieYes, Shopify, Google Maps, Triton Digital, Slick.

Advertising ServicesNew York, United States51-200 Employees

Lockard & Wechsler Direct is a full-service performance marketing agency in the Advertising Services industry, headquartered at 2 Bridge Street, Suite 200, Irvington, New York, United States. The firm uses proprietary research and analytics tools, including its MediaPro media planning and buying technology, to support integrated campaigns across media channels. Its client-focused approach emphasizes acting in the clients' best interests and negotiating media buys to optimize performance. The company has 51-200 employees and provides expertise across long-form and short-form DRTV, print, digital, and alternative media. In March 2025, Cheil Group acquired Lockard & Wechsler Direct through its subsidiary McKinney.