Merged scale The firm recently merged to form Troutman Pepper Locke, creating greater resources, bench strength, and expanded geographic reach. This presents opportunities to offer comprehensive cross-border and complex transaction support, leveraging the combined platform for large-scale deals, regulatory matters, and multi-jurisdictional litigation.

Tech advantage Adoption of modern legal tech such as eDiscovery, AI, and knowledge management highlighted by the award-winning Troutman eMerge and Tech Leadership. Potential to introduce advanced data analytics, matter lifecycle optimization, and knowledge management solutions to improve efficiency and client value.

Awards momentum Frequent recognition in Southeastern Legal Awards and leadership in innovation position the firm as a market leader in legal tech and complex practice areas. Sales teams can leverage this branding to upsell strategic advisory, digital transformation, and industry-focused services to existing clients.

Dispute and arbitration focus Active participation in international arbitration programs and notable litigation activity suggests opportunities in high-stakes dispute resolution, cross-border investigations, and risk management services for multinational clients.

Compliance and risks Given portfolio elements like OneTrust and HSTS usage, there is emphasis on privacy, security, and compliance. This creates avenues to offer cybersecurity, privacy program buildouts, regulatory risk assessments, and vendor governance solutions to clients with sensitive data workloads.