Luxury Market Focus Loewen specializes in high-end Douglas Fir and Mahogany windows and doors, targeting luxury homeowners, architects, designers, and custom builders. This positioning suggests sales opportunities in premium construction projects and bespoke residential developments.

Leadership Expansion With the recent appointment of Neil Fast as President and CEO and the hiring of a senior vice-president of sales and customer experience, Loewen is investing in leadership to drive growth, indicating opportunities for strategic partnerships and increased market penetration.

Digital Presence Growth The company launched a new website in 2020 as part of a substantial marketing campaign, opening avenues for digital marketing collaborations, online lead generation, and enhanced customer engagement initiatives.

Technological Infrastructure Loewen utilizes advanced tech stacks including MySQL, SAP systems, and web technologies, providing scalable opportunities to incorporate new building automation integrations and data-driven sales tools.

Market Positioning Operating within a competitive landscape alongside companies like Atrium, Andersen, and Jeld-Wen, Loewen’s focus on luxury and craftsmanship offers differentiation opportunities for premium product channels and tailored sales strategies.