Target Market Niche Logan Bros. Shaving Co. caters to a traditional men's grooming segment with a focus on personalized barber services, grooming products, and a relaxed social atmosphere, presenting opportunities to cross-sell grooming accessories, premium razors, and branded apparel.

Local Service Expansion As a small-scale salon with limited physical locations, there is potential to expand their service offerings through online booking, grooming tutorials, and retail partnerships for their men's grooming products to reach a broader customer base.

Digital Engagement Utilizing platforms like Facebook and email marketing tools such as Klaviyo indicates an openness to digital marketing, which can be leveraged further by targeted campaigns promoting exclusive products, memberships, or referral programs to deepen customer loyalty.

Lifestyle Branding Their emphasis on a social club-like environment and vintage style suggests opportunities to build a lifestyle brand around classic men's grooming and fashion accessories, expanding into branded merchandise such as Stetson hats or themed grooming kits.

Upselling Opportunities Given the focus on men's grooming products and the boutique atmosphere, there is potential to introduce premium grooming lines, subscription services, or grooming membership packages to increase customer lifetime value and diversify revenue streams.