Fleet Expansion Lomma’s large and varied rental fleet including cranes from small to heavy-duty models and tower crane capabilities indicates a strong upsell opportunity to offer high-end, specialty equipment for complex projects and long-term rental deals.

Midwest Wind Focus Partnership with JMS Crane & Rigging for maintenance on wind tower sites in the upper Midwest shows active engagement in wind energy projects, suggesting a targeted sales approach to wind farm developers and turbine maintenance contracts.

Growing Revenue A revenue range of 10–25 million positions Lomma as a scalable mid-market player with potential for larger project bids; emphasize bundled rental solutions, service contracts, and extended fleet availability to capture bigger, multi-site projects.

Safety and Service Emphasis on safety, trained personnel, on-time scheduling, and high service quality creates a compelling differentiator for repeat business and could be leveraged to upsell maintenance programs and premium support packages.

Technology Adoption Current tech stack and online presence suggest opportunities to enhance sales enablement with digital quotes, fleet availability dashboards, and targeted marketing to construction firms seeking reliable equipment and rapid deployment.