Strategic Partnerships Leverage the year-round Shopping Rewards platform launched with University of Texas Athletics and ShopBack to propose integrated loyalty and digital advertising solutions for Longhorns fans and broader university partnerships, expanding sponsorship and data-driven marketing opportunities.

Tech Stack Opportunity Target the company’s digital advertising and cloud infrastructure usage (Amazon Advertising, AppNexus, Magnite, AWS) to offer enhanced ad tech services, programmatic media management, and security/compliance offerings that align with their e-commerce and sponsorship initiatives.

Revenue Growth Explore scalable B2B services such as managed ad operations, analytics dashboards, and marketing automation to support revenue growth given the reported revenue range and their expansion into fan rewards, with upsell potential to larger sports and media partnerships.

Sponsorship Expansion Position as a sponsor-friendly partner to amplify Longhorns’ visibility through live events, coaching staff announcements, and recruiting news, offering targeted sponsorship packaging and cross-channel activation strategies.

Talent & Hiring Signals Capitalize on active hiring and roster development signals (new coaches and players) to offer HR tech or workforce solutions, training programs, or engagement platforms that support small teams scaling in a high-performance sports environment.