Loog Guitars Employee Directory
ManufacturingNew York, United States11-50 Employees
Loog Guitars, LLC is a New York City-based manufacturer focused on beginner-friendly string instruments for children, notably three-string guitars. The company began as Rafael Atijas’s master's project at New York University in 2010, and it emphasizes design quality and accessibility over profit. It gained momentum through crowdfunding, with a 2011 Kickstarter launching the original instrument and a 2019 campaign expanding the lineup to notable success on the platform. Loog emphasizes sustainability and safety, sourcing wood from responsibly managed forests and adhering to standards that meet or exceed government regulations, while serving families and young learners seeking an approachable entry into guitar playing. In 2025, the company announced a collaboration with Gibson to develop child-friendly versions of the Les Paul and SG Junior, illustrating its ongoing partnerships to broaden its instrument offerings.
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