LookBookHQ (now PathFactory) Employee Directory
Software DevelopmentOntario, Canada2-10 Employees
The company, formerly LookBookHQ and now PathFactory, operates from Toronto, Ontario, Canada, in the software development sector. It offers a Content Insight and Activation Platform designed for B2B marketers to understand the role of content in the buyer's journey. The platform leverages data to optimize content delivery across channels, connecting buyers with the most relevant information whenever they click. Its target customers are B2B marketers seeking to improve the path to purchase and assess how content influences outcomes. In February 2025, PathFactory announced Zero Copy integration with the Snowflake AI Data Cloud, a concrete product enhancement.