Looking Glass Photographic Arts
PhotographyCalifornia, United States11-50 Employees
Looking Glass Photographic Outfitters is a community-rooted photography company based in Berkeley, California, with a legacy that stretches back more than 50 years—and a model built for what photography needs now. We outfit photographers not just with cameras and lenses, but with guidance, confidence, and connection. In an era of endless gear and online noise, we believe the most powerful tool is a trusted relationship—listening closely, asking better questions, and helping people choose equipment that truly supports the images they want to make. Our business has evolved from a traditional retail operation into a boutique, service-led model focused on outfitting, rentals, education, and community. We specialize in personalized gear consultations, camera and lens rentals, curated new and pre-owned equipment, and hands-on learning experiences that meet photographers where they are—whether they’re just beginning or refining a lifelong practice. At the heart of Looking Glass is a belief that photography is better in good company. Through classes, workshops, and our growing Photo Friends network, we create spaces for people to learn together, explore together, and stay creatively engaged long after a purchase is made. We are independently owned, values-driven, and deeply invested in the creative and cultural life of our community. We partner with educators, conservation organizations, artists, and brands who share our commitment to integrity, access, and long-term creative sustainability. Outfitting photographers with gear, guidance, and community since 1971.
1-888-653-2347 
support@leadiq.com 
