Sustainability momentum Loro Parque Group has recently been recognized with sustainability accolades, including the Sustainable Excellence Award and the Soy Canary Green sustainability badge in 2026. This positioning presents opportunities for partnerships and sponsorships aligned with eco-tourism, conservation projects, and green tourism initiatives.

Diversified attractions The group spans a zoo, an aquarium, a theme park, a luxury hotel and a steakhouse, indicating multiple touchpoints for cross-selling experiences, bundled packages, and loyalty programs aimed at high-spend visitors and international tourists.

Leadership and expertise With recent leadership appointments such as a new Zoological Director, the organization shows a commitment to strategic growth and science-driven operations. This creates openings for consultancy, educational collaborations, and exclusive research or training partnerships.

Global tourism footprint Strong presence in the Canary Islands with world-class attractions (Loro Parque, Siam Park, Poema del Mar) plus premium hospitality assets positions the group as a potential partner for regional tourism boards, international travel operators, and destination-focused marketing partnerships.

Digital and content potential Current tech stack includes WordPress and SEO tools, suggesting openness to digital marketing collaborations, content partnerships, influencer campaigns, and enhanced online booking experiences to drive international visitation and higher conversion rates.