Event Growth LASEC is actively positioning Los Angeles as a global sports and entertainment hub with upcoming marquee events including the FIFA World Cup 2026, the 2027 Super Bowl, and the 2028 Olympics. This suggests strong demand for partners and vendors across logistics, security, fan experience, and venue services that can support large-scale international events.

Health and Wellness Recent partnerships with Kaiser Permanente and Amgen Foundation indicate a strategic emphasis on health, wellness, and community programs. There are opportunities to offer health tech, preventive care campaigns, fitness and wellness initiatives, and corporate wellness partnerships targeting event staff, athletes, and spectators.

Sponsorship & Partnerships LASEC collaborates with official partners like Amgen and platforms with major brands through World Cup hosting efforts. This opens doors for sponsorship consultancies, biotech/health brands, and regional businesses seeking visibility and community engagement tied to large-scale events.

Digital & Experience The tech stack includes Squarespace, WordPress, Shopify, and user-centric tools, signaling a digital-first approach for event marketing, ticketing, and sponsor activations. Potential upsell opportunities exist in event commerce, digital ticketing enhancements, sponsorship dashboards, and data-driven fan engagement solutions.

Local Economic Impact With a mission to connect businesses to events and drive regional economic, cultural, and social impact, there is room to propose local vendor programs, B2B services for event logistics, marketing services for small businesses, and partnerships that amplify community engagement around major events.