Global Marketing Expansion Los Angeles Tourism & Convention Board has recently launched consumer advertising campaigns in the United Kingdom, New Zealand, and India, indicating a strong focus on expanding its global reach. This presents an opportunity for partnerships with local businesses looking to attract tourists to Los Angeles.

Partnership & Collaboration Opportunities Through partnerships with entities like WestJet, MontCo Anti-Hunger Network, and Los Angeles Ale Works, LA Tourism demonstrates a commitment to collaborative initiatives. Sales professionals can leverage these partnerships for joint promotional activities or bundled services to target new customer segments.

Cannabis Industry Alignment The hiring of Todd Stevens, a seasoned professional from Colorado's cannabis market, as the director signifies the company's interest in the cannabis industry. Sales representatives specializing in cannabis-related products or services could explore potential collaborations or sponsorships with LA Tourism.

Diverse Employee Engagement With a team embracing diversity and inclusivity, LA Tourism embodies a welcoming environment reflected in its mission where #EveryoneIsWelcome. Businesses offering diversity training, employee engagement services, or cultural sensitivity programs could find opportunities for partnerships or client engagement.

Tech-Driven Tourism Experience Utilizing a tech stack including TikTok Pixel, iOS, and web analytics tools, LA Tourism emphasizes a tech-driven approach to enhance the visitor experience. Tech companies providing innovative solutions for tourism, augmented reality experiences, or data analytics could explore collaboration possibilities.