Ethical sourcing edge Lotus and Luna's commitment to ethically handcrafted accessories and apparel, supporting female artisans in Thailand, provides a unique selling point that resonates with consumers increasingly interested in sustainable and socially responsible fashion choices.
Market positioning In comparison to similar companies like Pura Vida and Rastaclat, Lotus and Luna's smaller size and focus on artisanal products can be leveraged to create a niche market segment, appealing to customers seeking genuine, one-of-a-kind items with a meaningful backstory.
Website optimization With a tech stack including tools like Klaviyo, Yotpo Reviews, and Tapcart, Lotus and Luna has the potential to enhance its online presence through targeted email marketing, customer reviews, and mobile app optimizations, driving e-commerce sales and customer engagement.
Local outreach Being located in San Diego, California, Lotus and Luna can explore local partnerships, pop-up events, and collaborations with like-minded businesses to tap into the vibrant consumer base and community support for independent, socially conscious brands.
Brand storytelling By emphasizing the stories of the female artisans and the impact of each purchase in breaking the cycle of poverty, Lotus and Luna can build a compelling brand narrative that connects emotionally with customers, fostering loyalty and driving repeat sales.
Lotus and Luna uses 8 technology products and services including SweetAlert, jQuery, Klaviyo, and more. Explore Lotus and Luna's tech stack below.
| Lotus and Luna Email Formats | Percentage |
| First@lotusandluna.com | 48% |
| First.Last@lotusandluna.com | 2% |
| First@lotusandluna.com | 48% |
| First.Last@lotusandluna.com | 2% |
Retail Apparel and FashionCalifornia, United States11-50 Employees
We are Lotus and Luna, an ethically handcrafted accessories and apparel company that supports talented female artisans living in small villages in Northern Thailand, striving to end their cycle of poverty.
Company Overview
Funding & FinancialsFunding & Financials
1-888-653-2347 
support@leadiq.com