Insights

Impartial marketplace Largest independent financial rate comparison site in Canada with exposure to a wide base of consumer leads across insurance, mortgage, loan, and credit card products, presenting ongoing upsell and cross-sell opportunities to partner providers.

Partner growth Strong emphasis on generating matched consumer leads for partners; potential for expanding partnerships with additional lenders, insurers, and fintechs seeking scalable lead generation and performance marketing channels.

Tech-enabled Established tech stack and analytics tools (Fullstory, Looker, VWO, iCIMS, Drupal, NetSuite, Piwik PRO) enable data-driven demand generation, conversion optimization, and CRM-driven sales enablement—opportunity to offer premium data, integrations, or adoption services.

Market insights Regular research reports on auto and mortgage trends indicate authority and potential for sponsored content, data partnerships, and co-branded studies that can attract financial services brands seeking market intelligence.

Revenue potential Mid-sized revenue range with growing traffic after website redesigns and notable partnerships; scope to expand monetization through premium placements, API access for real-time quotes, and performance-based deals with additional providers.

Similar companies to LowestRates.ca

LowestRates.ca Tech Stack

LowestRates.ca uses 8 technology products and services including Fullstory, Looker, Visual Website Optimizer, and more. Explore LowestRates.ca's tech stack below.

Media & News

LowestRates.ca's Email Address Formats

LowestRates.ca uses at least 3 email formats:
LowestRates.ca Email FormatsExamplePercentage
First@lowestrates.caJohn@lowestrates.ca
77%
FirstL@lowestrates.caJohnD@lowestrates.ca
15%
Last@lowestrates.caDoe@lowestrates.ca
8%

Frequently Asked Questions

What is LowestRates.ca's official website and social media links?

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LowestRates.ca's official website is lowestrates.ca and has social profiles on LinkedIn.

How much revenue does LowestRates.ca generate?

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As of November 2026, LowestRates.ca's annual revenue is estimated to be $1M - $10M.

What is LowestRates.ca's SIC code and NAICS code?

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LowestRates.ca's SIC code is 6282 - Investment Advice and NAICS code is 52 - Finance and Insurance.

How many employees does LowestRates.ca have currently?

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As of November 2026, LowestRates.ca has approximately 11 employees across 1 continents, including North America. Key team members include Co-Founder & Spokesperson: J. T., Senior Software Qa Analyst: A. V. and Accounts Payable Specialist And Human Resources Administrator: M. S. Explore LowestRates.ca's employee directory with LeadIQ.

What industry does LowestRates.ca belong to?

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LowestRates.ca operates in the Financial Services industry.

What technology does LowestRates.ca use?

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LowestRates.ca's tech stack includes Fullstory, Looker, Visual Website Optimizer, iCIMS, Drupal, NetSuite, Zendesk Chat and Piwik PRO Core.

What is LowestRates.ca's email format?

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LowestRates.ca's email format typically follows the pattern of First@lowestrates.ca. Find more LowestRates.ca email formats with LeadIQ.

When was LowestRates.ca founded?

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LowestRates.ca was founded in 2012.
LowestRates.ca logo

LowestRates.ca

Financial ServicesOntario, Canada11-50 Employees

LowestRates.ca is a Toronto-based financial services platform that compares personal finance products, including insurance, mortgages, loans, and credit cards, from more than 75 Canadian providers. By presenting rate options, the site aims to help Canadians save time and money and to identify offers that best fit individual needs, with the service offered at no cost to consumers. Founded in 2012, the company positions itself as an impartial and independent rate comparison site, focusing on matching consumers with the lowest prices and most suitable products. Its model also supports partners by generating consumer leads aligned with their offers, contributing to growth for a range of partner types. The organization emphasizes financial literacy and broader access to the right financial products, while maintaining a clear Canadian focus and a major presence in the market as a resource for rate comparison.

Section iconCompany Overview

SIC Code
6282 - Investment Advice
NAICS Code
52 - Finance and Insurance
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    LowestRates.ca's revenue is estimated to be in the range of $1M - $10M

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